TIFF is the professional standard file type for archival imaging. It preserves files with total image accuracy and includes very high bit depths. The disadvantage is storage — a single TIFF image from a professional camera is often extremely large.
To send or use TIFF files, changing them to JPG dramatically reduces file size keeping great image quality for everyday use.
TIFF files are not suitable for regular use. Email providers enforce upload limits. Online platforms have maximum sizes. Web pages load slowly when files are too large.
The process reduces file sizes by significantly depending on the file complexity and compression settings. Which makes images easy to send and suitable for web.
Professional photographers usually maintain a lossless archive for printing and licensing, while saving JPG versions for client delivery.
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